Content defines you.
It tells your visitors who you are, and whether you’re the right business for them.
It’s what sells your product.
Many think of content simply in SEO terms. As something to feed keywords to the Google machine, make the site rank higher, and get more traffic. And yeah, people finding your site is important.
But good content needs to do more than drive traffic. Your content needs to be engaging and easily understandable: it must be made for humans.
1. Something visually pleasing showing what your product or service is, such as a product section, a banner or a video, depending on your business.
2. A call-to-action guiding your visitor to your product or service
You know your business best. If you had one minute to do a pitch to a customer, what would it be? Now put it on the landing page.