Bitly- A platform used to shorten URLs to make URLs more suitable for tweets.
Clickthrough rate- A common metric used by social media marketers measuring the amount of social media post viewers which click the showcased link.
Collective Intelligence - Shared intelligence from a number of people collaborating which can often occur on social media platforms.
Community Manager - Community Manager is a social media role which entails curating conversations and nurturing growth in online communities.
Connections - These are people in your LinkedIn network. They are categorized as 1st degree if you have accepted each other as connections, 2nd degree if you have a mutual connection, 3rd degree and so on.
Conversion rate - Another common metric used by social media marketers. This one measures the amount of people that have completed a desired task, e.g. complete a survey.
Direct Messages - Also known as DM’s, these are private messages which can be sent over Twitter or Instagram.
Endorsement - This a function of LinkedIn, where people can verify skill sets of people in their network.
Geotag - This is a function where directional coordinates are attached to a post.
GIF- Graphic Interchange Format is a type of graphic often used on social media to convey emotion. If you would like help creating a GIF let us know.
Handle - Handle is another term for someone’s username on an online platform. It is often expressed as @________.
Hashtag - A Hashtag is a common tool on many social media platforms to annotate a message to help people find posts on certain topics.
Impressions - This is a term used by social media marketers which measures the amount of views an ad has received.
Link-Building - This is an important SEO tool which should be used across social media and websites alike.
Mention - A mention is Twitter term for when someone tags someone else’s ‘handle’ in their Tweet.
News Feed- This is the name for the main dashboard on Facebook.
Newsjacking - An advertising method of using current events to promote your business.
Retweet - This is a Twitter term for someone shares your tweet to their followers.
SEO - Search Engine Optimisation is the steps web developers and social media marketers take to have their website and content rank above their competitors on search engines. Check out the Mayfly Guide to Search Engine Optimisation for more information on this topic.
Social Proof - This is the name of a psychological phenomenon explaining how people turn to social media for queues on how to act.
Tagging - The act of linking someone’s or a group’s profile in your posts.
Trending Topic - Topics of public conversation which are popular right now.
Troll - People on the internet who aim to cause controversy on social media posts for entertainment purposes.
User Generated Content - This is where you encourage your followers to create content related to your brand and post it on social media.
Vlogging - Vlogging stangs for video blogging and is the act of documenting your daily activities through the medium of video.